The publishing giant behind the Daily Mail is entering the travel arena with a bookings site.
MailTravel.co.uk is described as offering a “robust new sales distribution channel to existing and new suppliers”. A&N Media, which owns newspapers including the Daily Mail, The Mail on Sunday and Metro, is behind the new venture.
Mail Travel will soon be integrated into the Mail Online site, accessing its 5.7 million unique daily visitors. Call centre fulfillment for Mail Travel is provided by Travel Solutions Group part of the P&P Associates group of companies.
Key suppliers include Riviera Travel and Newmarket Holidays. Mail Travel’s distribution channels include frequent in-paper activity, supplements, direct to database offers, social media, online sales and a new free view TV Channel 106.
A&N Commercial Enterprise head of travel Andy Hancock, who has previously worked for Wendy Wu tours, First Choice and Sunsail, said: “Travel products sold under the Mail Travel brand have direct access to the affluent Daily Mail and Mail on Sunday readership.
“We hand pick and create great travel experiences tailored to our readership, as well as offering relevant, timely and targeted flash offers. “Our new online sales capability will deliver increasing volume, allow us to diversify our product mix and centralise the customer journey.”
The move builds on A&N Media’s increasing focus on direct-to-consumer revenues. Hancock added: “Tour operators and destinations know from experience that for brand building and awareness there’s no better place to advertise than the Daily Mail, Mail on Sunday and Mail Online.
Mail Travel offers an additional and effective distribution channel through a new consumer facing distribution avenue.” A&N Commercial Enterprise managing director Richard Breeden said: “Building direct long-term relationships with our customers is a strategic priority for A&N Media across travel and other verticals.
“We aim to offer our audience amazing value and service and the travel team has delivered a great customer proposition and website for the Mail audience which has already been nominated for several industry awards.”