REDTAG, the region’s popular value fashion, lifestyle and homeware retailer has opened its first store in Oman on 8th of August amid fun and excitement. Strategically located in Al Khuwair, allowing easy access to its customers, the new store was inaugurated by HH Faisal Turki Al Said, COO Director General of Marketing & Media, The Public Authority for Investment Promotion & Export Development in the presence of REDTAG management, staff, media and a large gathering of customers. After the inauguration ceremony, the Chief Guest was taken on a visit of the store and he was also provided with an overview of the products & services that the customers will now be able to enjoy in Oman.
Spread over an area of 2,200 sq mt , the store layout is attractive and so are the items on display, adding to the all-round appearance. Large aisles and a bright and spacious setting accentuate the feel-good factor. Shoppers can look forward to a wide array of trendy clothes and accessories under one roof, which make it truly a one-stop shop for all their shopping requirements.
During this festival season, the opening of Redtag has proved to be a boon, with the group announcing a generous offer of free shopping of 3 rials with every purchase of 10 rials.
Commenting on the launch of Redtag in Oman , Ernest J. Hosking, CEO of the REDTAG Group said “We are excited to have opened our first store in the Sultanate and look forward to sharing our long-standing traditions of exceptional customer service, great value and a broad assortment of merchandise with the Omani community and we are certain that the Sultanate will have a fresh shopping experience at our Redtag store in Muscat.”
“Keeping in line with our expansion strategy, we have plans to open 3 more stores in the next 6 months. Shoppers at the Redtag store can expect to pick up good quality fashion at very affordable prices as well as an up to date selection of goods for the home. They can also expect to see new collections in the store regularly and frequently.” Added the CEO
Re-iterating its commitment towards reaching out to its customers, Redtag, the Middle East’s fastest growing value retail brand further strengthened its network with the launch of its 1st outlet in Oman. With this latest launch Redtag has crossed more than 95 stores across all regions, and the brand has established firm footprints across the GCC. The Group retail philosophy of providing style-conscious customers with fashion & homeware at affordable prices has gained attraction across the Middle East with continued growth expected across the region in coming years. The store features distinctive niches and departments offering the latest fashion range with the hottest new international trends in textures and fabrics to guarantee its patrons an enjoyable shopping experience.
“Being a value-focused retailer offering a range of fashions for the entire family and home-ware for budget-conscious shoppers, the REDTAG brand offers the latest in fashion and accessories for men, women, infants and newborns, supplemented by comprehensive range of merchandise for the home, dining, bed, bath as well as home décor items and toys. Add a one-stop shopping destination concept and the REDTAG brand becomes a compelling proposition in the retail market. This proven by the fact that the company has grown from 29 stores to a chain of 100 stores (including franchisees) in GCC within the past five years.” Commented, Nasser Kunnumal – Country Manager for REDTAG.
The Dubai based REDTAG brand, which challenges customers to ‘Rediscover Value’, through all their branding messages, is aimed at the mid-market segment looking for value in the products they buy. REDTAG fashion wear and home ware products are carefully selected keeping in mind shoppers for whom the quality of the goods they buy are as important as the price they are prepared to pay for them. This emphasis on product quality and carefully considered customer profiling underlines the secret of REDTAG – providing a value proposition that combines good quality fashion merchandise at very affordable prices offered in a customer-friendly shopping environment.