Children’s charity Barnardo’s has unveiled the look and feel for its new retail concept, a high fashion charity store.Moving away from the traditional charity shop concept, the new store will source and stock sought-after fashion pieces that have been donated to the charity from around the UK and aims to present them in a way that will appeal to discerning shoppers more accustomed to sophisticated high-street brands.
Created on a provbono basis by global design consultancy Fitch, the new store in Manchester’s Denton Retail Park was opened last week by Girls Aloud singer Nicola Roberts and sits alongside high street brands H&M, River Island and New Look.
Lucy Unger, managing director at Fitch, said: “The fashion-shoot images and eye-catching visual language put this store in the same league as high-street fashion brands. We are really pleased to have partnered with Barnardo’s on this ground-breaking retail concept. The new visual language at the Denton store should be the perfect backdrop for the fashion-conscious shopper – looking great without breaking the bank and all in such a good cause.”
Laura Grant, retail trading marketing and media manager at Barnardo’s, added: “We are delighted with the results and enjoyed working with Fitch. This was a totally new store concept for us, so it was fantastic to draw on their branding expertise to create an enjoyable shopping journey through our new store that visitors will enjoy. The fact that this was done on a pro bono basis was the icing on the cake, as this has saved vital funds which will be used for Barnardo’s work.”