The Cheesecake Factory`s First International Location Opens in Dubai

DUBAI, United Arab Emirates & CALABASAS HILLS, Calif.–(Business Wire)–
The leading casual dining restaurant in the U.S.A., The Cheesecake Factory,
makes its much-anticipated international debut at The Dubai Mall, opening under
a license agreement with Alshaya Trading Co., W.L.L. on August 16, 2012. This
opening marks the first location for the brand outside of the United States. The
restaurant, occupying 13,851 square feet with 300 seats, is located opposite the
Dubai Aquarium and is open daily for lunch and dinner.

“For nearly 35 years, The Cheesecake Factory has been the benchmark for menu
innovation, food quality, ambiance and hospitality. Our reputation and brand
awareness are far-reaching, and we look forward to the expansion of The
Cheesecake Factory throughout the Middle East and globally. The restaurant in
the Dubai Mall is in a premier location with a view of the Aquarium that is
quite impressive,” said David Overton, Chairman and Chief Executive Officer of
The Cheesecake Factory Incorporated.

“In keeping with our high standards, menu items will be made in-house, to order,
using only the freshest of ingredients. The menu will also offer our full line
of award-winning desserts, including over 30 varieties of cheesecakes and other
baked desserts made by our bakery production facilities in the U.S. to ensure
quality and consistency. Guests will experience fantastic food served in an
upscale ambiance within a casual setting,” concluded Overton.

Alshaya`s exclusive licensing agreement with The Cheesecake Factory provides for
the development of its restaurants across the United Arab Emirates, Kuwait,
Bahrain, Qatar and the Kingdom of Saudi Arabia. The agreement also gives Alshaya
the opportunity to expand The Cheesecake Factory into its other operating
markets in the Middle East and North Africa, Russia, Turkey and Europe.

“The Cheesecake Factory is a fantastic addition to our restaurant portfolio and
is certain to be hugely popular with the people of Dubai, who will appreciate
the great food, wonderful service and inviting atmosphere that has made this
restaurant renowned the world over. There is incredible demand for The
Cheesecake Factory and we are excited to partner with such an iconic brand. We
already charted out an extensive expansion plan and are looking forward to
continued success with the brand across the Middle East and beyond,” said
Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated (NASDAQ: CAKE) created the upscale casual
dining segment in 1978 with the introduction of its namesake concept. The
Company operates 173 full-service, casual dining restaurants throughout the
U.S., including 158 restaurants under The Cheesecake Factory mark; 14
restaurants under the Grand Lux Cafe mark; and one restaurant under the
RockSugar Pan Asian Kitchen mark. The Company also operates two bakery
production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce
over 70 varieties of quality cheesecakes and other baked products. To learn more
about the Company, please visit http://www.thecheesecakefactory.com and fan us on
Facebook at http://www.facebook.com/TheCheesecakeFactory.

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