UK: M&S Distributes iPads To Help Store Staff

Marks & Spencer has begun equipping sales staff in all full-line stores with iPads, in order to help them sell more stock. The chain said the tablets will give its staff background information on products, and allow them to take orders for out of stock items.

The tablets will also be used by apparel staff to show customers the full product ranges and place orders, while in the wine section, they can be used to order out-of -stock products and provide detailed information about the provenance and qualities of wines.

M&S has begun trialling the iPads in 36 UK stores and in its Paris store, and will look to introduce them at all 350 outlets in the UK that offer general merchandise and food. The company noted: “This is all grounded in the belief that putting greater knowledge into the hands of colleagues helps them serve the customers better. Making ordering easier is also valuable.”
NamNews – Friday 17th August 2012

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