H&M signs contract for first store in South America

H&M has announced its first step into South America by opening a flagship store in Santiago de Chile, Chile.

The store will be a full-concept flagship store at the “best business location” at the shopping mall Costanera Center, and is planned to open during the first half of 2013.

Karl-Johan Persson, CEO at H&M, commented: “We are very excited to announce the opening of the first H&M store in South America, in Santiago de Chile, Chile. It is our first step into the southern hemisphere, and we see great potential for further expansion in this fashion conscious region. We look forward to bringing fashion and quality at the best price to the Chilean customers.”

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