A leader in the Chinese clothing market is looking to launch an online presence in the UK, ahead of a planned push onto the high street.
Bosideng, which has 11,000 stores in the People’s Republic, opened its first British store, on London’s Bond Street, earlier this summer.
An online store is expected to follow soon, while the company also says it is talking to other already-established department store chains about opening concessions in their shops.
The company’s chief executive, Wayne Zhu, who is based in Bradford, told the Yorkshire Post that his company would be targeting an audience of “20-plus, metropolitan, fashion-conscious” customers – which was why it was hoping for a quick roll-out of its online store, by the end of this year.
The Chinese firm became the first major retailer from the country to invest in the UK when it bought the Greenwoods menswear shops chain in 2010.
Mr Zhu promised that his company would offer some lines exclusive to the web.