New Chinese hotel brand eyes Gulf expansion

Tangram Hotels, a new Beijing-based international midscale hotel brand is looking for major expansion in the Gulf region.

The hotel operator said in a statement that it is currently looking at opportunities in cities including Dubai, Abu Dhabi, Muscat, Doha and Riyadh.

Further afield in the Middle East and Africa region, it said it is also favouring Cairo, Tripoli, Fez, Nairobi and Casablanca.

With operations recently established in Erbil, Iraq, Tangram’s only other operating property is in Beijing but the company said it is looking for rapid expansion.

Michael Henssler, CEO of Beijing Tangram Hotel Management Co Ltd, said: “Tangram is about a contemporary lifestyle at an affordable price, for local travellers with global awareness. Tangram guests value time, individuality, lifestyle, and innovative solutions that make their lives easier above all.”

The new brand said it has come up with “an affordable hotel concept aiming at managing the necessities of business stayers while letting go of excessive and redundant aspects of traditional hospitality services”.

The concept includes functional comfortable rooms, high speed Wi-Fi connection, quick and fresh meals.

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