Shoe retailer Schuh is to launch a new concept , targeted solely at children

Shoe retailer Schuh is to launch a new concept for the brand, targeted solely at children, at Braehead in Glasgow and Lakeside in Thurrock.

The two CSC centres are to be the UK’s first locations for Schuh Kids, a new concept children’s footwear spinoff to the company’s adult Schuh stores and the first expansion of the brand since its purchase by Genesco in June last year.

The standalone Schuh Kids stores are linked to existing Schuh stores but have their own entrance, staff and management team as well as a specific customer service focus on the junior customer base. The stores will stock carefully selected mini versions of Schuh’s adult ranges.

Schuh Kids will open its first store on 7 October at Braehead with a 6,500 sq ft twin store which will also comprise the first Schuh unit for the Scottish centre, located close to Next, Quiz and Dune. Schuh Kids will follow with the opening of the second store a week later at Lakeside. The 2,101 sq ft Lakeside store will open on the lower level mall close to House of Fraser, La Senza and Dorothy Perkins in a unit formerly occupied by fellow shoe retailer Linzi Shoes, which has upsized to a new 2,837 sq ft store.

Julian Wilkinson, asset management director for CSC, said: “Schuh Kids will be a great addition for both Braehead and Lakeside, and their arrival illustrates the confidence that our retailers have in the strength of our centres, not only as venues for expansion but also as first choice destinations when launching new concepts such as this.”

Lunson Mitchenall represented Lakeside and Braehead, where Colliers also acted as joint agent. Schuh Kids was represented by Jones Lang LaSalle at Lakeside and Eric Young & Co at Braehead. Linzi Shoes was advised by Brasier Freeth.

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