Jumeirah Restaurants has announced that it will expand its Noodle House chain of eateries into Kenya after signing a deal with a local partner.
In a statement, the Dubai-based firm, part of the Jumeirah Group conglomerate, said that it will open seven outlets of Noodle House across the African country over the next five years via an agreement with Global Hotels Management Africa.
The first Noodle House outlet will open in the capital Nairobi in early 2013, followed by a restaurant in Kenya’s second city Mombasa, Jumeirah said.
“The collaboration provides us with another opportunity for the worldwide expansion plans of our home-grown brand,” said Phil Broad, managing director, Jumeirah Restaurants.
Established in the UAE in 2002, Noodle House currently has restaurants in eight countries, with plans to open outlets in Russia, Lebanon, the UK and Bahrain this year.
Last week, the hospitality arm of Dubai-based developer Emaar said it had signed a management deal to run a five-star hotel resort in Kenya.