Jumeirah inks Noodle House deal for Turkey

Jumeirah Restaurants, a unit of the Jumeirah Group, has signed an agreement to expand the reach of its Noodle House brand to Turkey.

The company announced it has signed a new licensing agreement with current franchise partners the BCF Group.

BCF Group already operates Jumeirah’s Italian restaurant chain Urbano in Turkey.

The new agreement for Noodle House comes hot on the heels of a deal to open seven outlets in Kenya over the next five years via an agreement with Global Hotels Management Africa.

In Turkey, three Noodle House restaurants, which offer street-style South-East Asian cuisine, will open, a statement said.

Phil Broad, managing director of Jumeirah Restaurants, said: “Extending the brand’s global footprint into Turkey marks a really exciting milestone for the Noodle House.

“The brand has seen immense growth since it first launched in the UAE ten years ago, firmly establishing itself within the GCC and beyond.

“We are delighted to continue to work with BCF to develop and operate our brands in Istanbul.”

The Noodle House, which first opened in the UAE, now has a presence in eight countries including Cyprus, Pakistan, and the GCC.

In the near future, new franchises are set to start operating in Asia, North Africa and outlets in Europe, including Russia and Morocco, with a further 27 new restaurants in the UK also opening soon.

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