Whistles to open new flagship

Clothes retailer Whistles has today announced plans for a new flagship in the heart of London which will open next year.

Located on Dover Street in Mayfair, the architecturally designed unit will showcase merchandise across two floors, with the brand’s footwear and accessories collections available as well as its Limited Edition range.

In the year-to-date, Whistles has opened six stores across the UK and internationally and the latest new concept store aims to entice international shoppers.

Earlier this year, the retailer announced a strong sales performance as it continued to progress and a statement from Whistles noted at the time: “We are now well positioned to invest in a growth strategy which will include store openings, international expansion, and online development.”

Revealing double-digit growth in the nine months to October 2012, it is expected that the retailer will reveal plans for further expansion in the near future.

Commenting on the Mayfair store, Whistles CEO Jane Shepherdson said: “Whistles is delighted to announce plans to open a new flagship concept store on Dover Street in Mayfair in January 2013.

“This move is in line with our strategy of establishing Whistles position in the market as a contemporary fashion brand, and compliments the continued growth of both our Retail and Online business’

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