M&S is gearing up its multichannel and international expansion plans with the upcoming roll out of their online presence in four more European countries.
New websites will be launched in Germany, Spain, Belgium and Austria on 19 November. Although M&S currently retails to 80 countries through the international delivery option on their existing UK site, these four countries are the most popular delivery destinations.
The dedicated e-commerce platforms will provide a country specific customer experience, including local language, payment and delivery options. In addition, they will feature more than 15,000 M&S products, including kidswear, womenswear, menswear and a selection of homeware.
Earlier this year the British retail giant also re-entered the French market with local website and a flagship store on the Champs Elysee. They further plan to be operational in 10 international markets by the end of May 2013.
M&S is engaging in confident expansion plans to “grow its business and take its customer engagement in these markets to another level”.
Chief Executive of M&S, Marc Bolland, commented: “This is us moving forward with our plan to transform M&S from traditional British retailer to a leading international, multi-channel retailer. M&S is a brand that’s synonymous with British quality, style and value and this move enables us to extend the reach of our brand to more new markets.”