Selfridges is set to open what it claims to be the largest men’s shoe department in the world. As part of the company’s ongoing ‘Menswear Masterplan’, the 1,400 sq m space will feature more than 250 brands, bespoke brand boutiques and a made-to-order shoe salon.
Designed by Belgian architect Vincent van Duysen, the space is heavily inspired by the concept of residential interiors. Wooden parquet floors, dramatic oak panels, natural stone cladding and treated walls in a warm bone shade form the visual framework of the department, while each individual area has its own unique handwriting. Some of the store’s windows have also been opened up to allow more light into the space.
The department – now twice the size – features two new salons; one dedicated entirely to driving shoes and a new suite to house a luxury service for made-to-order footwear. The interior of the driving shoe salon is inspired by the bodywork of vintage Ferraris and features chrome detailing, leather seating and circular fixtures throughout to echo car wheels. Meanwhile, the design of the made-to-order salon looks to oriental living rooms for inspiration and uses low, relaxed seating layouts and partial screening to create intimacy for private clients.
David Walker-Smith, director of menswear at Selfridges, comments: ‘The new space is one of the cornerstones of our Menswear Masterplan – the ongoing development of men’s fashion at Selfridges. Our chief consideration when curating the space has been the idea of shopping by category. This is something we’ve observed our male clients doing more and more, so it feels like a natural progression to build the department around accommodating that shopping pattern. Our aim is to truly amaze our customers, and take ownership of core categories within our business by offering the very best international brands within bespoke retail environments.’
The department opens on Tuesday 6 November with a dedicated boutique for Christian Louboutin’s men’s collection due to open in February 2013.