Luxury shoe brand Jimmy Choo will open its flagship men’s store in Mayfair next spring.
Jimmy Choo is following in the well-heeled footsteps of red-soled rival Christian Louboutin and opening a flagship men’s store on Mayfair’s Dover Street.
The 1,200 sq ft store will spread across two floors housing a complete assortment of Jimmy Choo men’s accessories, and will replace the existing Jimmy Choo men’s store in nearby Burlington Arcade.
“We are thrilled to be opening a new men’s standalone store in Mayfair, the spiritual home of the Jimmy Choo man. Dover Street is fast becoming a shopping destination for luxury fashion and cutting edge designers. The store is an exciting next step in the growth of Jimmy Choo Men” said Pierre Denis, CEO of Jimmy Choo.
The shop, which will open in spring 2013, will sit shoulder to shoulder with Louboutin’s flagship men’s boutique, the flagship McQ boutique and also conceptual fashion store Dover Street Market.