J.C. Penney Hires Abercrombie’s Tonniges

J.C. Penney Co. (JCP) hired a former Abercrombie & Fitch Co. executive to help with its stores’ layout and design as Chief Executive Officer Ron Johnson continues to lure alumni of the teen retailer.

Brandon Tonniges is a director of visual merchandising, Joey Thomas, a J.C. Penney spokesman, said in an e-mail. Tonniges was a vice president in Abercrombie’s brand senses division, which the teen retailer’s website calls the “creative force” behind its store experience.

Chief Executive Officer Ron Johnson is overhauling the 110-year-old department-store company by turning most of its stores into collections of branded shops as well as reducing sales events and coupons.

Johnson is overhauling the 110-year-old department-store company by turning most of its stores into collections of branded shops as well as reducing sales events and coupons. Since (ANF) joining as CEO last year, the former Apple Inc. retail chief has hired ex-Abercrombie executives including Chief Operating Officer Michael Kramer, Chief Supply Chain Officer John Singleton and Chief Technology Officer Kristen Blum.

J.C. Penney’s sales have dropped 20 percent or more for three straight quarters and the shares have slid 41 percent this year. The stock rose 3 percent to $20.78 at 11:30 a.m. in New York.

Tonniges will report to a vice president under Michael Fisher, who was named senior vice president of visual presentation in March.

Abercrombie is one of the biggest U.S. specialty retailers with more than 1,000 stores worldwide. Johnson also has tapped Apple and Target Corp. (TGT) executives to replace managers hired before he joined.

20121219-215750.jpg

20121219-215754.jpg

Advertisements
This entry was posted in Retail. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s