Superdry is upsizing from its existing unit to open a 9,570-sq ft store at Bluewater. The new store will open next spring.
SuperGroup CEO Julian Dunkerton said: “Bluewater is continuously one of our best-performing locations in the world, so upsizing to create a flagship for the Superdry brand is long over-due. The new Bluewater store will be a template for the business as we focus on select locations in the UK and further afield.”
The Superdry signing is Bluewater’s 32nd this year, with other highlights including Gant’s doubling of its previous store to 5,600 sq ft; Montblanc taking its first standalone boutique in the South East and Gilly Hicks opening its one in the South East with 7,200 sq ft store Bluewater in May this year.