Morrisons has announced that it has appointed Nick Collard as its group marketing and customer director.
He will be appointed to the management board in June, with responsibility for marketing, own brand ranges, insight, loyalty, customer relationship management and format. Casper Meijer will lead the other commercial functions from June as group trading director.
Morrisons also said that Belinda Youngs has been promoted to corporate brand marketing director, reporting to Nick Collard.
Morrisons chief executive Dalton Philips said: “Nick’s doing a great job in taking our marketing forward and now has the opportunity to lead one team integrating our own brand and customer engagement.
“The recent announcement of our partnership with Ant and Dec is a great sign of how Nick’s team can showcase the talent of Morrisons colleagues and the value they offer our customers.”
Nick Collard joined Morrisons in January 2011 as commercial director for ambient and frozen from Boots, where he was brands director. He was appointed marketing and operations director in April 2012.